About us
We are one of the leading consulting companies in Poland dealing with strategic planning and provision of business communication services including, in particular, internal communication, communication in the process of change, public affairs and public relations. We are also one of the few companies specializing in communication consulting services for cities and regions in the field of place branding, including economic and tourism promotion.
Facts about us
- 50+business and institutional clients
- 150+completed communication projects and ventures
- 35original, branded, large-format special events
- 10 000+publications in the key economic, sector-specific or lifestyle media both on-line and off-line have been the results of our publicity campaigns for our clients
- 200 000people representing different industries and communities took part in our special events
- 1-10 million peoplewere affected by the scope of our publicity campaigns
- 11industry awards have been granted to us in Polish and international competitions
- 15 million PLNhas been the value of positive media publications created by us for our clients
- 70 000employees of companies and institutions have been involved in our activities in the scope of internal communication and communication in the process of change
Our services
We help our clients achieve the most difficult strategic goals. We are highly competent in creating exceptional communication platforms and contexts aimed at building relations with particular stakeholders’ groups as well as favourable climate and understanding for our clients’ goals and operations. In our work we utilise a wide-ranging spectrum of analytical competences, communication tools and solutions. We encourage you to learn more about our offer.
Services for business and public institutions - Corporate communication - Public relations - Public Affairs - Internal communication
Every company functions in both market and non-market environment. Non-market strategies are even more important when the company’s chances are dependent on the social climate in which a given company operates. Companies have smaller control over the results of their operations in the non-market environment than in the case of operations performed in the market environment. It means that for many of them non-market strategies may be crucial in the long run and they require planning and foresight.
We offer planning and realization of corporate strategies of internal and external communication supporting the objective of a given organisation, from the support of change processes such as restructuring, mergers, take-overs, rebranding and other through public affairs, dialoguing with wide-ranging groups of stakeholders, support in the process of communication management in crisis situations, building the relationship with the media, opinion leaders, institutions of business and public environment to a wide spectrum of services aimed at assessing and improving the quality of internal communication, shaping employees’ attitudes, eliminating resistance to the processes of change, increasing employee involvement, shaping the internal identity of organisations and teams.
We are highly competent in creating exceptional communication platforms and contexts aimed at building relations with particular stakeholders’ groups as well as favourable climate and understanding for our customers’ goals and operations.
Services for cities and regions - place branding - territory marketing
The crux of place branding and building a place brand refers to its true, strong, appealing reputation. In turn, the reputation leads to success and drives revenue, investments, it attracts people and enterprises. Cities and regions must compete with one another in the national and international market with in terms of the offer, talents, available infrastructure, investment climate as well as their image and reputation. Building a comprehensive, recognisable and positive image of places (cities/regions/metropolitan areas/nations) is a prerequisite for “being in the game”. That is why the competences involved in building a brand of a given place must become one of the key competences involved in place management in the future.
Territorial marketing of places is a function of managing communication processes and delivering value to clients of those places within the scope of economic, cultural and social development. It is a process of managing relations with clients of a given place. It is easier to run a city or region, if it has a defined vision of shaping its brand, since everyone knows what it is and what it wants to become. Such a location is also more easily chosen by tourists, investors, students out of many similar competitive offers. A city with a strong brand is perceived positively even when it experiences any temporary difficulties – because its brand has a permanent foothold in people’s hearts and minds.
The process of creating value for city or region stakeholders – its residents, national and international partners, investors, entrepreneurs, tourists, scientific institutions, research and development institutions; the process of shaping a place brand, managing a place reputation and image, tourist and economic promotion, place marketing is defined as place branding.
Place branding is an enormous undertaking that the authorities of cities and regions face in the 21st century. It is a function driving sales, attracting investments, promoting culture and creating prosperity. It is of paramount significance in the sustainable development of cities and regions.
Communication and promotional activities that will be involved in the process of place branding need to constitute something far greater than advertising, logotypes or advertising slogans. They require a systematic analysis, monitoring, coordination and defining of strategic and tactical goals, supporting the fulfilment of a specific vision – in this case: the vision of city, region (metropolitan area, place) development. Their fundamental aim will be to ensure that the possibilities of a given place, its offer, achievements, goals and challenges are fully presented at adequate time to the right recipients in order to build the capital necessary to succeed in the crowded and competitive world.
In this day and age, cities and regions need a genuine, strong and appealing reputation. Reputation has a powerful impact on the way in which people in the city and outside of it think of the place, how they behave towards it, how they react to what is realized, created, built in it.
Realizations
We have completed over 150 complex and elaborate communication projects for our corporate and institutional clients. All of them have been concluded successfully, which translated into the achievement of business, image- and communication-related objectives of our clients. Below we presented a selection of those projects.
Our awards
Golden Clip 2015
Category: PUBLIC EVENT
For: Special event - organization of a citizens' debate Europe Cafe on the future of the European Union, which initiated an international cycle of citizens' meetings
Client: European Commission Representation Office in Poland
Client: European Commission Representation Office in Poland
Golden Clip 2015
Category: SPORT, TOURISM AND RECREATION
For: all-Poland publicity campaign Appetite for the region. Subcarpathian Flavours dedicated to the promotion of Subcarpathian Flavours culinary trail unique in all of Poland
Client: Marshal's Office of the Subcarpathian Voivodeship
Client: Marshal's Office of the Subcarpathian Voivodeship
Golden Clip 2015 - Distinction
Category: NEW PRODUCT, SERVICE OR COMPANY LAUNCH
For: Lunching COSTA COFFEE brand to the Polish market, including the planning and management of communication in the process of change
Client: CHI POLSKA
Client: CHI POLSKA
Golden Clip 2012
Category: PUBLIC SECTOR
For: Pro100 to Presidency Forum - an event promoting the taking over of the Presidency of the European Union Council by Poland with the participation of 13 thousand people from 20 countries
Client: European Commission Representation Office in Poland
Client: European Commission Representation Office in Poland
Golden Formats 2011
Category: SPECIAL EVENTS
For: Blog Forum Gdansk 2011 - the greatest event in the Polish blogosphere
Client: City Hall of Gdansk
Client: City Hall of Gdansk
Golden Clip 2011
Category: PR of PLACE, CITY AND REGION
For the project: Blog Forum Gdansk 2011 - the greatest event in the Polish blogosphere
Client: City Hall of Gdansk
Client: City Hall of Gdansk
Golden Clip 2011
Category: SOCIAL MEDIA
For the project: Blog Forum Gdansk 2011 - the greatest event in the Polish blogosphere
Client: City Hall of Gdansk
Client: City Hall of Gdansk
New7Wonders of Nature Finalists Recognition Award
For: the campaign of "Masuria Wonder of Nature" for spectacular communication effects and for the inclusion of all stakeholder groups, as well as the engagement of diplomatic circles and the government in the joint efforts of the Great Masuria Lakes to win the title of the Wonder of Nature
Client: Marshal's Office of the Warmia-Masuria Voivodeship
Client: Marshal's Office of the Warmia-Masuria Voivodeship
Golden Clip 2008
Category: PUBLIC AFFAIRS. LOBBYING
For: Promotion Festival of Cities and Regions - the largest event in Europe dedicated to place branding
Client: Ströer Group in Poland
Client: Ströer Group in Poland
Clients
We present a list of CITYBELL clients for whom we work or have worked so far. They represent, among others, the following sectors: industry, manufacturing, telecommunication, consulting, legal, development, outsourcing and shared services, advertising, media, consumer markets as well as cities, regions and the public sector, including local and regional self-governments.
See our Clients' opinions on our work
Join us
We develop relationships and understanding for ideas, so we know how to talk and how to collaborate. We are flexible, open and honest in our internal relationships and in contacts with our clients and business partners. We always take full responsibility for our work and words. We are reliable and do not find mediocrity acceptable. We keep the promises made to our customers and to each other. We inspire others with our positive energy and we enjoy our work. We constantly expand our knowledge and skills; we are engaged in didactic, academic and research activities. We believe that only the best is good enough – that is why we formulate standards and introduce innovative solutions. If our beliefs coincide with values you cherish and you want to join our team, send your CV and cover letter. We will be delighted to meet you.
Address
CITYBELL CONSULTING Sp. z o. o.
Rezydencja Warszawska
ul. Warszawska 43/56
05-820 Piastów (Warszawa)
Phone
Regon: 146282927
NIP: 5252537883