We design “no-guessing” communication solutions by providing analytical and strategic services. Thus, we can offer the actions that, while taking into account the right platforms, instruments and techniques, talk about the tourist offer in a way which for individual groups of tourists will be truly engaging and one that will convince them to buy. One of our unique services is a communication audit, aimed at evaluating current pro-tourism promotional activities. Such an audit enables gaining a new perspective, looking at the future communication challenges related to tourist promotion, eliminating unnecessary tactical acivities and ineffective practices, defining the right strategic and tactical goals of tourist promotion for a given location, specifying the desirable marketing techniques, more effective planning of activities and better management of promotional budgets.See less
Success benefits from a system, which is why a strategic approach is so important in tourism promotion management. The concepts of tourism promotion strategies we devised include – among others – segmentation of tourism clients, segmentation of a product offer, defining main communication goals, proposals for effective, engaging and carefully thought-out tactical communication activities including advertising, public relations, publicity, events and media (earned, paid and owned media) and marketing content.See less
We believe that the most important thing in tourist promotion is “experience”, the “promise of experiencing something special”. These are the ideas that we focus on in the communication introducing a new tourist trail, a new offer or a tourist product.
We wish our campaigns to evoke interest, positive emotions and associations in the desired target groups. We carefully adapt the communication instruments and techniques as well as tone and style of narration to the specifics of a project and recipient groups. We define communication contexts, trends and media anchors that are used in a promotional campaign and that increase the interest of the media and opinion leaders.See less
Creating publicity around a tourist offer is not about simply being in the media! The point is to have the right concept, a strategy that allows presenting a place in various contexts and in many ways.
The determinants of the quality of communication include a good plan, attention and creative ideas, not the instruments used in the campaign. We are programmed to listen to stories and tourism creates unprecedented opportunities for story-telling. The campaigns we design are stories about tourist offers which have different themes but which are always coherent, regardless of where and to whom they are told; they are also engaging so that they can be told by others. We design well-thought-out, outstanding, effective and award-winning pro-tourism promotional campaigns, which include instruments for creating publicity in lifestyle mainstream media, the Internet and social media; we also perform content marketing activities that aim – among other things – to stretch a tourist season to the entire calendar year and to promote eco-tourism, tourism of events and active, culinary, cultural and slow life tourism.See less
In tourism promotion the right image affects the imagination of the recipients. “Experience” photography is very different from traditional, even beautiful photos depicting tourist attractions. When choosing or creating photos for our campaigns, we refer to experiences. A “tourist experience” is what customers search for and what they will remember. Thus, the content we prepare for owned, paid and earned media appeals primarily to the senses.See less
Earned media are extremely important for tourist promotion and reputation building, which is why they are positioned at the center of any communication program for tourist promotion. The special events prepared by us down to the tiniest details, namely the study tours, aim at an engaging lifestyle narrative about the tourist offer of the city or region.
Our goal is to prepare the scenario of a study tour and its components in such a way as to fascinate the invited key media journalists and opinion leaders on the Internet through direct contact with the attractions of the place as well as to provide them with a personal experience, to enable contact with interesting people, to trigger positive emotions and associations, and of course, to build foundations for creating credible and inspiring publications of high media value.See less
“An experience” and “the promise of experiencing something special” has become the core of our tourist strategies and campaigns. We wish our activities that promote tourist places, products and services to evoke interest, positive emotions and associations. We carefully adapt communication instruments and techniques as well as the tone and style of narration to the specifics of the place and what it offers as well as to the tourists we would like to appeal to. We use attractive communication contexts, trends and media anchors in order to increase the interest of the media and opinion leaders in the offer of a given place, city or region. Below we present our selected realizations.
Client: Marshal's Office of the Subcarpathian Voivodeship
Client: City Hall of Gdansk
Client: City Hall of Gdansk
Client: City Hall of Gdansk
Client: Marshal's Office of the Warmia-Masuria Voivodeship
Client: Ströer Group in Poland
Below we present a list of CITYBELL clients – cities, regions, non-governmental organizations, which we have supported, inter alia, in the promotion of new tourist trails, their endeavours for winning titles in prestigious international competitions, strategic studies, research and evaluation projects, complex public relations and public affairs projects, the promotion of yet undiscovered, less known and often unique tourist and cultural offer.
See our Clients' opinions about our work
We want to express our sincere appreciation for the versatile knowledge and experience of Citybell Consulting experts. We recommend training and educational services offered by Citybell Consulting addressed to individuals who are responsible for the promotion of cities and regions as well as the management officials of city halls and marshal offices.
Citybell Consulting is a professional partner offering wide-ranging support and a wealth of experience in the field of place branding.
Citybell Consulting is a team of committed individuals, operating on a grand scale with a great dose of creativity and courage.
Citybell Consulting is a company which finds that nothing is impossible. I am deeply convinced that I can recommend Citybell as a partner who offers comprehensive professional support and extensive experience in the realization of public affairs, tourist promotion and the events of the highest rank.
Citybell Consulting is a proven partner in the implementation of complex communication projects, offering a professional and creative approach to reaching the set targets, having an excellent understanding of the needs and specificity of off-line and on-line communication, realizing projects of great reach and significance. It is with utter conviction that we recommend cooperation with Citybell Consulting.
Citybell Consulting is a company with extensive experience, reliable and professional, a company that can be entrusted with the most demanding communication projects