Organisation of special events

A special event is usually a large-scale and costly venture. It is a specific communication platform and context aimed at developing the company’s or organisation’s relations with its wider stakeholder groups, inter alia, clients, contractors, employees, the media, opinion leaders, business and public environment institutions. It enables creating a climate that is favourable to the goals and operations of a given company.

Designing a vision, an idea, a content concept of a given event is always preceded by a careful analysis of the starting point, in which we take into account a number of aspects, inter alia: strategic goals that are to be achieved, current customer communication activities, sector specificity in which a given company operates, presence of any competitive events on the market, specificity of the event target groups, trends of a given sector and many other factors.

The conclusions drawn from the analysis allow us to devise a strategy that results in the event that will draw the attention of the groups of the relevant environment and of the media, one that will be important to people and will present the company in the right contexts, bringing long-term success and benefits to our clients.

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We have proven on many occasions our ability to design and implement special events that allow our clients to experience spectacular image- and sales-related successes and to gain significant force of impact on the key groups of their environment.

We believe that a special event needs a bold, well-thought-out vision, since it is only thanks to such a vision that an event can provide a strong, branded, long-term platform for relationship and image building as well as for achieving business goals. We always precede devising a vision, an idea, and content concept of a given event with a careful analysis of our starting point.

Thanks to our long-term experience in the implementation of communication projects, we have established strong relationships, contacts and abilities of enlisting exceptional special guests, speakers, opinion leaders, as well as institutional, business and content partners. We also know how to ensure, already at the stage of vision building and idea development, the presence of the stakeholders that are crucial from the standpoint of our clients and communication objectives during a special event.

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We can design and implement special events that allow our clients to experience spectacular image- and sales-related successes and to gain significant force of impact on the key groups of their environment. Already at the stage of developing the concept of special events we always define the efficiency yardsticks of the actions recommended by us. The crucial elements, such as: vision, idea, keynote topics, issues, formula, programme, potential partners, venue, special guests, parallel events, visual setting, additional elements, contests, concerts, gala events, dinners, lectures, etc. as well as communication strategy are selected and designed in such a way that directly translates into achieving our clients? business objectives.

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Thanks to our long-term experience in the implementation of communication projects, we have established strong relationships, contacts and abilities of enlisting exceptional special guests, speakers, opinion leaders, as well as institutional, business and content partners. We also know how to ensure, already at the stage of vision building and idea development, the presence of the stakeholders that are crucial from the standpoint of our clients and communication objectives during a special event.

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Our events and accompanying promotional and information campaigns draw the attention of the groups to which they are addressed. They ensure the presence of important partners, attendance and publicity. We have the ability of conveying the right information that answers the question: why should anyone care about a given event? Thanks to our long-term experience in the implementation of communication projects, we have established strong relationships, contacts and abilities of enlisting exceptional special guests, speakers, opinion leaders, as well as institutional, business and content partners.

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Managing the entirety of an event production at every stage of its creation and promotion, we take care of all, even the tiniest elements. We believe that everything constitutes a message. That is why we provide our clients with comprehensive, carefully-thought-out services and a committed, experienced and professional team of communication, public relations, public affairs specialists, event managers, designers, stage designers, technicians and many others.

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Analysis of the starting point
Creating a vision, an idea and a content concept of events
Designing crucial event elements
Selection of special guests, speakers, opinion leaders, institutional, business and content partners of an event
Designing and implementation of public relations, publicity and public affairs strategies around an event
Production, logistics, branding, Event Organisation Office

Implemented projects

We specialise in designing special events, constituting exceptional communication platforms that we set in wide sector-specific, social and educational contexts, thanks to which they serve our clients to build relations with individual stakeholder groups and a favourable climate and understanding for their goals and actions over the course of many years.

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Clients

Below we present a list of CITYBELL clients for whom we have designed original, cyclical special events recognizable in all of Poland, which allowed our clients to experience spectacular image- and sales-related successes.

See our Clients' opinions on our work