Economic promotion

Communication surveys, analyses. Communication audit. Evaluation of pro-economic activities

We design “no-guessing” communication solutions by providing analytical and strategic services. Thanks to such an approach we are able to propose to our clients the solutions that take into consideration the right platforms, instruments and techniques, presenting an economic offer of a city or a region to the market in such a way that corresponds to the needs of individual investor groups and one that will make them inclined to take interest in a given location.

One of our unique services involves a communication audit employed for the purpose of evaluating current pro-economic promotional activities. Thanks to the audit a new perspective can be gained on the subsequent communication challenges related to the economic promotion of a city/region, unnecessary tactical activities and ineffective practices can be eliminated, the right strategic, tactical goals of economic promotion can be defined for a given location, the desired marketing techniques can be planned, activities can be planned more effectively and promotional budgets can be better managed.

Economic promotion strategy

Success benefits from a system, which is why a strategic approach is so important in economic promotion management. The concepts of economic promotion strategy we devise for cities and regions include, inter alia, investor segmentation, investment offer segmentation, setting the main communication objectives, proposals of effective, engaging and well-thought-out tactical communication activities, including advertising, public relations, public affairs, publicity, event and media-related activities, taking into account earned, paid and owned media as well as the marketing content.

Investor simulations

An investor simulation constitutes an analysis of individual stages of investor support, starting with the initiation of the first contact, through the conduct of the actual meeting, concluding with contacts following the end of the visit.

The main goal of the investor simulation we offer is to ensure detailed tracking of all the processes comprised in the investor support activities in order to evaluate, on the grounds of the conclusions drawn from the simulation, which activities ought to be continued in their present form and which ones require a correction and in what manner. On the basis of the knowledge thus acquired the individuals, offices, departments responsible for the provision of support services to investors in local governments will be able to optimise their processes and procedures, and consequently to improve the quality and efficiency of their work.

Planning and organisation of promotional special events of economic nature

We are highly competent in creating exceptional communication platforms and contexts aimed at building relations with individual stakeholders’ groups helpful in the achievement of pro-economic goals, with a particular focus on B2B communication, public relations and public affairs.

We have successfully completed dozens original events of economic nature, custom-designed to our Client’s needs, attended by business representatives, representatives of the leading companies from the sector of modern services for business from Poland and abroad, R&D firms, academic circles, leading consulting, audit, real estate, HR companies as well as the top trade organisations, representatives of the diplomatic corps, ministries and local governments.

Pro-economic public relations campaigns, including media relations and public relations campaigns

The campaigns we design for economic promotion of a city or a region feature a variety of themes, different contexts, in order to provide the right information of the economic offer of a given location that complies with potential investors’ expectations and needs. We design carefully-thought-out, outstanding, effective and rewarded pro-economic promotional campaigns, taking into consideration the instruments generating publicity in opinion-building economic, business and trade media, as well as public relations activities aimed at developing a contact network, relationships with the right institutions of business environment and marketing content activities.

Communication support of major investment projects

Cities undertake wide-scale investment ventures related to, inter alia, the development of road, sports, municipal, cultural, trade fair, technological and other infrastructure. Ventures of this type require carefully-thought-out communication activities addressed both to the circles inside and outside of a city. They often constitute a strong argument drawing the attention of potential investors to a city or building the understanding and support for a given kind of investment among its stakeholders. The communication activities we design for the support of major investment projects allow, on the one hand, to draw maximum image-related benefits, and on the other hand, to minimise any potential crises.