Communication in the process of change

The strategies of internal and external communication in the process of change which are designed by us are meant to support our clients’ goals with the lowest possible financial, time, image and psychological costs. Our strategies aim at eliminating or minimizing social and employee resistance to change; they build support and understanding for decisions made by the company’s management among all stakeholder groups and promote the company’s strategic objectives.

We believe that planning and conducting a well-thought-out communication diagnosis adequate to the type of an organization and a change process is the key catalyst which determines the smooth implementation of a change process in relation to communication.

The diagnosis covers a number of areas, depending on the type of change, i.a. the specificity of a given change, the company’s organizational structure, the company’s internal and external communication policy, company image, stakeholder groups and their information needs, possible event scenarios, applied instruments and communication channels, consumer moods, employees’ attitude to changes, formal and informal leaders’ attitude to changes and much more.

Internal communication is a function of management. It is also the driving force behind all changes and it provides the support for carrying out every process of change. The communication strategies of internal communication we design play a special role, particularly in the fields related to minimizing and eliminating internal unrest related to any planned changes, building support and understanding for the goals of an organization in its internal environment, building the awareness of the direction of changes among the personnel of an organization, as well as shaping the desired attitudes and building employees’ involvement.

The communication solutions we devise serve not just informational functions, but educational and preventive ones as well. Their purpose is to shape and strengthen organizational identity, to create innovative, pro-entrepreneurial internal and team culture.

We are highly competent in designing the strategies for external communication in the process of change. We support our clients in building a favourable climate and understanding for their goals and activities. We help create suitable contexts and information policy, which are to serve in building relationships, support and dialogue with key external stakeholders of a given organization undergoing a process of change, such as: local governments, business environment institutions, public institutions, government administration, clients, consumers, non-governmental organizations and the media. We create communication scenarios. We monitor the implementation of the strategy and respond to emerging opportunities and any possible threats. We offer communication solutions thanks to which our clients achieve spectacular image, sales and organizational successes.

Communication solutions created by us serve not only informational or preventive, but also educational functions. In many processes of change, it is important to raise awareness and knowledge and to broaden the perspective of the company managements and teams as well as key change leaders with respect to the selected issues of the change process and the role of communication in the entire process. Depending on the type of change, we plan, design and implement dedicated internal trainings and workshops which support the organization through all stages of the change.

Communication solutions created by us serve not only informational or educational, but also preventive functions. When planning the internal and external communication activities which accompany the processes of change, we devote much attention to the diagnosis of the initial situation.

We create communication scenarios. We monitor the implementation of the strategy (both internal and external one) and respond to emerging opportunities and possible threats. We offer communication solutions thanks to which our clients achieve spectacular image, sales and organization successes while minimizing or eliminating possible crisis situations.

The process of guiding an organization through changes concerns virtually every company. More than 70 percent of these types of ventures are not successful due to the improper management of the communication system in the change processes. We have extensive experience in planning and implementing effective communication strategies – both internal and external – which support change processes, i.a. restructuring, mergers, takeovers, group redundancies, the implementations of new technologies, processes or procedures, the launches of new products or services, rebranding, strategy changes, etc.

The ability to convey proper information during the entire, typically highly complex change process, determines the successful implementation of this type of a project. We are able to hear and understand the voice of individual stakeholder groups, look at a given problem from their perspective, identify the main factors, people, institutions of influence, etc. In the next step, we are able to design appropriate messages and adequate channels in such a way that the change process is successful with minimal financial, image and psychological costs.