Idea/Objective/Challenge
Planning, preparing and conducting a national campaign: More than 8 billion at stake, which explained the goals of a citizens-inspired bill of an amendment of the act on local governments’ revenue. The objective of the campaign was to draw the attention of the public, members of parliament, politicians and, above all, of the government to the consequences that local governments and the residents of cities, towns and villages incur on account of a series of ill-advised legislative decisions introduced by the Sejm over the course of recent years. The campaign was a decisive impulse to start an actual, substantive debate with the government on the status of local government finances. The campaign supported the process of gathering signatures under the bill of an amendment of the act on revenues of territorial local government units.
Realisation
Citybell Consulting was responsible for:
- Planning of the entire communication strategy of the campaign
- Planning and implementation of a media relations campaign
- Preparation of a communication manual for all the partners and all the parties involved in the campaign
- Communication management in a crisis situation
- Developing the message and commentaries of campaign experts in video and text form
- Developing media anchors related to the course of the campaign
- Coordination of all the activities related to the creation of an internet service dedicated to the action of www.stawka8mld.pl
- Preparation of press and informational materials
- Performance of the activities related to the campaign special events: press conferences, happenings
- Preparation of a Media Road Show
- Coordination of preparation and production of educational and promotional materials related to the action of collecting 100 thou. signatures under the bill
- Direct contacts with crucial opinion-building media
- Preparation of substantive presentations
Results
- More than 150 substantive, extensive publications in the key economic and social media
- Organising the first meeting of the government regarding the finances of territorial local government units
- Collection of 100 thousand signatures under the bill
Throughout our cooperation Citybell consultants have fulfilled the tasks entrusted to them in a professional manner and with commitment. It is with complete conviction that we recommend Citybell Consulting as a reliable partner that offers specialist support and extensive experience in social communication, public relations and public affairs.